Omar A. Badr
Open to senior marketing leadership · Global

Marketing Director building brands, ecosystems, and growth for emerging tech.

14+ years across Web3, venture capital, startup acceleration, and strategic communications. Based in Cairo, available globally.

View experienceContact meDownload CV
2,500+
Qualified global applications
150
Countries reached via campaigns
10M+
Digital impressions on flagship launches
25+
Institutional partners & investors
01 — About

Marketing leader for ambitious companies.

Omar A. Badr speaking at an EMURGO event on the state of Web3 in Africa
Speaking · EMURGO · State of Web3 in Africa

I lead marketing for companies building what comes next: venture-backed startups, accelerators, innovation programs, and emerging technology platforms. My focus is the work that compounds. Brand positioning, go-to-market systems, communications that earn attention, and teams that ship.

Over the past decade I've built marketing departments from zero, run global PR for institutional reports, scaled accelerator brands across 150 countries, and partnered with founders, investors, and ecosystem leaders to make complex products legible to the people who matter.

SELECT ORGANIZATIONS
  • EMURGO LabsGlobal Web3 Agency
  • EMURGO AfricaCardano ecosystem & investments
  • Flat6LabsMEA's Leading Entrepreneurship Platform
02 — RECOMMENDATIONS
“Across nearly a decade at Flat6Labs, Omar led a large team as Director of Marketing & Communications, shaping brand, digital, PR and events across the region. Strategic, dedicated, and consistently going above and beyond, he will bring exceptional value to any future role.”
Ramez M. El Serafy
Ramez M. El Serafy
GP at F6VC · former CEO, Flat6Labs
“Omar is an excellent marketing strategist and director, online and offline. A quick learner who thinks outside the box to execute with the smallest budgets and the biggest outcomes. I look forward to continuing to work with him.”
A. Tony Amer
A. Tony Amer
Co-founder & CEO · EMURGO Labs
“Omar was my manager for over four years and an exceptional leader, pushing the team to deliver our best work, build meaningful collaborations across stakeholders, and develop a forward-thinking perspective. He has left a lasting impact, and I'm proud to have been part of his team.”
Nadine Akkad
Nadine Akkad
Sr. Social Media Manager · Flat6Labs
03 — CAREER

A decade and a half across marketing leadership.

From regional agencies and MENA's leading startup accelerator to marketing leadership across Africa's Cardano ecosystem and a global Web3 Agency .

  1. 2025 — Present
    Global · Web3 Agency

    EMURGO Labs

    Head of Marketing
    • Lead global marketing for a Cardano-aligned Web3 Agency across brand, content, growth, PR, and design
    • Directed launch of the UNDP SDG Blockchain Accelerator with 1,000+ applications from 150 countries
    • Owned global communications driving 1,000+ Tier-1 PR pickups across crypto and mainstream press
    • Established institutional partnerships with UNDP, PwC, and 25+ investors and ecosystem players
  2. 2023 — 2025
    Africa · Cardano ecosystem

    EMURGO Africa

    Marketing & Communications Lead
    • Launched the State of Web3 in Africa report with PwC, the flagship industry publication
    • Positioned EMURGO Africa as the leading Cardano operator across the continent
    • Ran narrative and PR for ecosystem investments, accelerator cohorts, and policy work
  3. 2014 — 2023
    MENA · Startup acceleration

    Flat6Labs

    Director of Marketing & Communications
    • Built and led a 16-person marketing department from the ground up, managing senior leaders across four specialized units: Events, Digital Marketing, Creative, and Social Media.
    • Executed high-level marketing strategies for corporate programs in collaboration with Tier-1 banks, Development Finance Institutions (DFIs), and fund-of-funds.
    • Directed regional outreach campaigns for seed programs, managing relations with 25+ institutional investors and Limited Partners (LPs) to drive venture growth across MENA.
  4. 2011 — 2014
    Agency & in-house · MENA

    Early career

    Marketing, brand & strategy roles
    • Integrated campaigns for multinational and regional brands across consumer and B2B
    • Foundations in brand strategy, communications, and creative production
04 — IMPACT

Numbers that compounded.

A selection of measurable outcomes from the past few years of work.

0+
Qualified global accelerator applications
0
Countries reached through campaigns
0+
Global Tier-1 PR pickups
0M+
Digital impressions on flagship launches
0+
Institutional investors, banks, and DFIs partnered with
0
Person marketing department built from scratch
05 — Selected work

Three programs but one operating model

Different sectors, same playbook: sharp positioning, an institutional partner, and a launch that earns attention.

Case 01 · Web3 · Accelerator

SDG Blockchain Accelerator

Directed the launch of the UNDP SDG Blockchain Accelerator, leading global marketing and communications efforts that drove 1,000+ applications from founders across 150 countries. Built and executed a multi-channel campaign that positioned the program at the intersection of Web3 innovation and social impact, ultimately selecting and pairing 30 high-potential Web3 startups with 30 UNDP country offices to support real-world SDG-focused implementation and collaboration.

Case 02 · Web3 · Research

State of Web3 in Africa with PwC

Made an industry-defining report the conversation piece for African Web3 throughout the year. Partnered with PwC for credibility, designed a phased rollout, pre-briefed Tier-1 press under embargo, and built an evergreen content engine around launch events and executive op-eds. Result: 1,000+ PR pickups, 200k+ digital impressions, and institutional adoption.

Case 03 · Ecosystem · MENA

Ecosystem · Mashreq

Led communications for StartMashreq by Flat6Labs, an IFC/World Bank-backed entrepreneurship initiative with a six-figure marketing budget. Developed GTM support and multi-channel campaigns for displaced founders across Lebanon, Iraq, and Jordan, aligning ecosystem partners, accelerating founder visibility, and driving regional program engagement.

06 — Capabilities

A full-stack marketing operator.

Strategy and execution under one roof, from positioning to pipelines.

Tooling
Project & team management
HubSpotClickUpAirtableNotionJiraConfluence
Digital marketing
LinkedIn AdsMeta AdsGoogle AdsMailchimpZapier
Design & creative
Adobe Creative SuiteFigma
Marketing strategy
  • Brand positioning
  • Narrative architecture
  • GTM strategy
  • Category design
Brand & communications
  • PR & media relations
  • Executive comms
  • Crisis & reputation
  • Investor relations
Growth & GTM
  • Funnel design
  • Paid & organic
  • Product launches
  • Lifecycle marketing
Leadership
  • Department building
  • Distributed teams
  • Hiring & coaching
  • Operating cadence
Startup ecosystems
  • Accelerator programs
  • Founder relations
  • VC partnerships
  • Ecosystem campaigns
Web3 & innovation
  • Token & protocol GTM
  • Developer marketing
  • Policy & institutions
  • Education
Marketing operations
  • Process design
  • Reporting & attribution
  • Agency management
  • Budget ownership
Digital marketing
  • Content systems
  • SEO & owned media
  • Community
  • Performance creative
07 — How I work

Strategic patience, operational urgency.

I

Lean teams, high ownership.

Small groups of senior operators outperform large under-leveraged ones. Hire for judgment, not headcount.

II

No set-it-and-forget-it marketing.

Campaigns are systems. Instrument them, read the signal weekly, and reallocate without ego.

III

Creativity inside systems.

The best work pairs a clear point of view with a rigorous operating cadence. Both, not either.

IV

Make complexity legible.

Web3 and emerging tech reward marketers who can translate without dumbing down. Clarity is leverage.

08 — Off the clock

A few things I think about.

Aviation
Private pilot. Procedures, weather, and pattern thinking.
Graphic design
Type, grids, and the discipline of restraint.
Emerging technology
Following the frontier where it actually ships.
Decentralized infrastructure
Web3 protocols, incentives, and the long game.
09 — Open to opportunities

Let's talk.

Currently open to senior marketing leadership opportunities globally, including remote and hybrid roles. Marketing Director · Head of Marketing · VP Marketing · Growth & Communications.

© 2026 Omar A. BadrCairo · Available globally